The trusted authority in transmission repair since 1954
Membership Built for Transmission
Repair Shops that Want to Grow.
Trusted by professionals. Supporting shops, technicians, and drivers worldwide for over seven decades.
WHY JOIN ATRA
Eight reasons the best shops join — and stay.
Every benefit is designed to make your shop more profitable, more efficient, and more trusted in your market.
Tech Support Hotline
We spend thousands of dollars on vehicle research and answer more than 65,000 Technical call answered every year. Need help with a vehicle in your shop, give us a call Monday-Friday.
Golden Rule Warranty
Industry-leading nationwide inter-shop warranty program that builds customer trust and shop credibility.
GEARS Magazine
Monthly subscription to the industry's leading technical publication, included with every membership.
Training & Certification
ATRA online learning, in-person seminars, certification, and the annual Powertrain Expo — the most respected credentials in the industry.
Technical Library
Unlimited access to ATRA's expert technicians and 35,000+ technical documents, bulletins, and wiring diagrams.
Fix-It Forum
Private peer community where thousands of member shops share solutions, second opinions, and best practices.
ATRA Certification
Industry-recognized technician certification that proves your team's expertise to customers and insurers.
Supplier Network
Member-only pricing and access to a vetted network of parts, equipment, and service providers worldwide
ATRA MEMBERSHIP
Pays for itself.
Members consistently report that a single tech support call, one warranty claim resolved through Golden Rule, or one new customer from the ATRA Shop Locator can cover their annual dues.
Tech Hotline
Training Library
Golden Rule Warranty
Training Programs
AT A GLANCE
Membership Pricing
Technical Subscriber
For franchises,
general repair &
service shops.
3 Months - $381
6 Months - $762
12 Months - $1,524
Rebuilder
For full-service
transmission shops.
3 Months - $345
6 Months - $650
12 Months - $1,265
Supplier
For suppliers, manufacturers & remanufacturers.
$1,518/Annually
Online Subscriber
For suppliers, manufacturers & remanufacturers.
$695/Annually
Instructor
For suppliers, manufacturers & remanufacturers.
$1,067/Annually
TRAINING & EVENTS
Stay sharp. Get certified.
From the Powertrain Expo to weekly online courses — keep your team at the leading edge.
ATRA Powertrain Expo 2026
Three days of hands-on seminars, vendor showcases, and networking with the industry's top transmission professionals.
Live Training Seminars
GEARS Magazine — Created by ATRA, the voice of the industry since 1992.
HOW TO JOIN
Four steps to membership.
Every benefit is designed to make your shop more profitable, more efficient, and more trusted in your market.
01
Apply Online
Complete a short application — tell us about your shop and team.
02
Verification
ATRA reviews your application and confirms your business details.
03
Onboarding
Receive your member welcome kit, login credentials, and tech access
04
Get to Work
Start using tech support, training, warranty, and marketing tools immediately.
TESTIMONIALS
How ATRA has helped other shops.
ATRA seminars help us stay ahead of industry changes and provide information we simply can’t find anywhere else.
I attend the ATRA weekend seminars whenever I can and never miss the St. Louis Seminar. In 2017 I took my young apprentice so he could have his first experience at professional continuing education. He loved it and we immediately started making plans to attend EXPO in Las Vegas in the fall. Thank you ATRA for doing such a great job for the transmission industry!
After my transmission started slipping, I was dreading the cost and hassle. These guys not only gave me a fair quote but finished the rebuild in just 3 days. My Accord shifts smoother than when it was new! The ATRA warranty gives me total peace of mind.
Ready to join the network that keeps the industry moving?
Apply today and gain immediate access to the world's most trusted transmission community.