ATRA (Automatic Transmission Rebuilders Association) is a professional trade association that supports transmission repair and general repair shops with technical training, diagnostic resources, live technical assistance, industry updates, and business support tools.

Any business involved in transmission repair, rebuilding, or remanufacturing is eligible. This includes independent shops, general automotive repair facilities, Driveline shops, Diesel repair shops and Automotive professionals interested in transmission diagnostics and repair support. Although Rebuilder Membership is limited to non-franchise operations and those not requiring the use of ATRAs Golden Rule Warranty.

Access to the Technical Hotline

- Tech Center access

- Online training and webinars

- Diagnostic and repair resources

- Technical articles and updates

- Member discounts

- Industry networking opportunities

- Access to live events and seminars

The Technical Hotline gives members direct access to experienced transmission professionals for help with diagnostics, troubleshooting, repair procedures, and difficult technical issues on vehicles currently in the shop. Our expert technicians are available Monday through Friday to assist with complex transmission problems and real-world repair situations. Simply call the hotline, explain the issue you’re facing, and receive live guidance from industry professionals. Shop Plus members receive priority hotline access for even faster support.

The ATRA Expo is the industry's largest annual event featuring hands-on training seminars, the latest products and tools, networking opportunities, and keynote speakers. Members receive discounted registration.

Depending on the time of day, your account is typically activated the same day your application is submitted. Once approved, you’ll gain immediate access to the Tech Center, online training courses, and the Technical Hotline—where you can speak directly with experienced transmission professionals for live support on the vehicles you’re currently servicing.

Absolutely. Many general repair shops work on drivability issues, diagnostics, and transmission-related concerns. ATRA helps shops confidently diagnose and service modern transmission systems without outsourcing every repair.

No. Many members are full-service repair shops looking to expand their knowledge and improve diagnostic capabilities.

Members receive access to a variety of training resources, including online courses, technical articles, webinars, and live training events depending on membership level.

ATRA provides support for:

- Domestic vehicles

- Asian imports

- European vehicles

- Automatic transmissions

- CVTs

- Hybrid systems

- Some diesel and heavy-duty applications

Yes. ATRA memberships are designed to support your entire shop team. Employees have access to valuable technical information and resources to help improve diagnostics, repairs, and ongoing training. Team members also receive member discounts on live training events, seminars, and products available through the ATRA marketplace. Contact an ATRA Membership Representative for details on membership options and employee access.

ATRA provides business-related resources, industry insights, operational guidance, and educational content designed to help shops improve profitability and customer confidence.

Qualified member shops may participate in warranty programs such as the Golden Rule Warranty program, which helps provide additional customer confidence and nationwide support.

Once your membership is approved and activated, you’ll receive login credentials to access the Tech Center online.

Yes. ATRA hosts training events, seminars, and industry expos that provide continuing education, networking, and hands-on learning opportunities. Members will receive a special member rate.

Yes. One of the biggest benefits of membership is having access to experienced technical professionals who can help shops solve difficult transmission and drivability issues.

Membership terms may vary. ATRA membership representatives can explain current pricing and renewal options available for your shop.

ATRA is the only non-profit trade association dedicated exclusively to the Powertrain industry and has been serving automotive professionals for more than 70 years. Unlike many automotive organizations that provide broad industry coverage, ATRA focuses on real-world technical support, transmission expertise, and practical shop solutions. Members gain direct access to experienced industry professionals, specialized technical knowledge, hands-on training, and live support designed to help shops diagnose problems faster, improve repair accuracy, and grow with confidence.

Many members join ATRA not only for technical support, but also to improve shop confidence, efficiency, training, customer trust, and long-term profitability.

Simply complete the membership application online or contact an ATRA Membership Representative to discuss which membership option best fits your shop.